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What Do Marketers Do, Anyway?
datoramablogger | 10.14.2015
Everybody knows what marketers do all day. They’re the people who spend money. Go to parties. Hang out on social media. Right? Marketers know there’s much more to it than that.
Here’s what most people think marketers do, what they really do, and how marketing intelligence can change everything they do to bring even more value to an organization.
| WHAT MARKETERS’ FRIENDS THINK THEY DO | WHAT MARKETERS REALLY DO | WHAT MARKETERS WHO HAVE MARKETING INTELLIGENCE DO |
| Go to lunch. | Crunch spreadsheets during lunch. | Go to lunch while the tool is working for them. |
| WHAT MARKETERS’ FRIENDS THINK THEY DO | WHAT MARKETERS REALLY DO | WHAT MARKETERS WHO HAVE MARKETING INTELLIGENCE DO |
| Spend money. | Stretch budgets. | Analyze cross-channel performance so you know where to invest. |
| WHAT MARKETERS’ FRIENDS THINK THEY DO | WHAT MARKETERS REALLY DO | WHAT MARKETERS WHO HAVE MARKETING INTELLIGENCE DO |
| Sit around drinking coffee and soda while brainstorming ideas. | Test campaign ideas and lose valuable time analyzing reams of data about audiences and behaviors while trying to map the complicated customer journey. | Instantly turn mounds of data into actionable insight. The tool enables marketers to get results in real time and present all channels and campaign results in an easy-to-understand dashboard. |
| WHAT MARKETERS’ FRIENDS THINK THEY DO | WHAT MARKETERS REALLY DO | WHAT MARKETERS WHO HAVE MARKETING INTELLIGENCE DO |
| Hang out on Facebook, Twitter and Instagram. | Analyze millions of data points across multiple social networks hoping to spot trends and get insight that supports an omnichannel strategy. | Deliver real-time insight that empowers the company to take action that drives results. |
| WHAT MARKETERS’ FRIENDS THINK THEY DO | WHAT MARKETERS REALLY DO | WHAT MARKETERS WHO HAVE MARKETING INTELLIGENCE DO |
| Throw expensive parties and create more overhead. | Use a variety of channels to attract leads, engage customers and drive revenue. Struggle analyzing and aggregating results to demonstrate campaign ROI. | Easily integrate offline and online channels to prove how marketing aligns with business objectives and contributes to the bottom line. |
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