96% of marketers agree that the ability to make data-driven decisions is critical. So why is that almost half say they still don’t have the right analytics in place? It’s not the lack of data that’s holding them back. It’s the ability to make sense of it all.
Most marketers facing this challenge use marketing intelligence platforms. But when there’s so many to pick from and the results vary, you may be thinking that it’s time to build one of your own. Or, get a new one. Or, maybe just do nothing at all.
Still not sure? Here’s 10 critical criteria to help you with the decision.
Having trouble reading our table? See Build, Buy or Bust: The Top 10 Must Haves HERE!