Skip to main navigation Skip to main content Skip to social media links Skip to footer navigation
Sign In

Build, Buy or Bust: The Top 10 Must Haves for Marketing Intelligence Platforms


96% of marketers agree that the ability to make data-driven decisions is critical. So why is that almost half say they still don’t have the right analytics in place? It’s not the lack of data that’s holding them back. It’s the ability to make sense of it all.

Most marketers facing this challenge use marketing intelligence platforms. But when there’s so many to pick from and the results vary, you may be thinking that it’s time to build one of your own. Or, get a new one. Or, maybe just do nothing at all.

Still not sure? Here’s 10 critical criteria to help you with the decision.

Having trouble reading our table? See Build, Buy or Bust: The Top 10 Must Haves HERE!


Marketing Intelligence Report

Marketing Intelligence Report

Explore the first edition the Marketing Intelligence Report for an inside look into how the new growth imperative is affecting marketers across every industry.

Download Now