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This January, Jon Suarez-Davis, SVP & Chief Strategy Officer, Salesforce Marketing Cloud, announced the expansion of Marketing Cloud analytics with…

It used to be that marketing was something of a guessing game. Marketers would spend months creating campaigns, deliver them,…

Brand teams and advertisers use data management platforms (DMPs) to collect audience data, create customer segments, and target those segments…

Marketers require an in-depth understanding of their audience segments in order to produce the right creative, meaningful messaging, and relevant…

A CMO’s job doesn’t begin and stop with just marketing. Today’s CMOs are expected to be business drivers who set…

As businesses continue to focus on profitability, margin management, and growth, there’s been increasing pressure for marketers to produce quantifiable…

Today’s marketers are a bit like matchmakers. Not only is it their job to match their target consumers with the…

Email marketing is commonly used as a cost-effective method for targeting a wide range of consumers with messaging, branding and…

Siloed, disparate data sources can make data aggregation, reporting, and campaign optimization a time-intensive, laborious, and error-prone process. But, by…

Email marketing measurement, reporting, and insights are undergoing a revolution. With the power of automated Marketing Intelligence platforms like Datorama,…

Email marketing measurement is undergoing a revolution. Using the power of automated Marketing Intelligence, email marketers are now gaining full…

If you didn’t get a chance to attend Dreamforce this year, now is your chance to get in on the…