Always On

The Datorama blog on recent marketing trends,
product updates, and industry thought leadership.

Finding Certainty in Uncertain Times Through Data

04.07.2020

Jay Wilder

Our world oscillates between periods of certainty and periods of uncertainty. Within marketing, fast-paced digital transformation and changing consumer behaviors…

07.30.2020

Why Clients Need Reporting on COVID-19 in Datorama

This post was authored by Mark Sundermeier, Senior Marketing Analyst at R&R Partners and Datorama Marketing Champion. The COVID-19 crisis…

07.17.2020

New Datorama Integration with Tableau Enables Limitless Marketing Analytics

We’re excited to share that the Datorama Integration with Tableau is now available– a powerful combination that brings together marketing…

07.10.2020

Active International Breaks Barriers in Forecasting Media during COVID-19 with Datorama

A cutting-edge leader in custom media solutions, Active International focuses on delivering new levels of value and transparency across its…

07.09.2020

Knowledge is the Most Powerful Tool

This post was authored by Sergio Aguado, Product Director EMEA at Dentsu Aegis Network and Datorama Partner. See the original…

07.06.2020

How Manufacturing Marketers Can Stay Agile and Efficient in Planning for Business Growth

The manufacturing industry is defined by the development and technology around cutting edge products across B2B, B2C, and B2B2C. In…

06.29.2020

Three Key Insights from Volvo Cars on Data Transparency

This post was authored by Dennis Blynov, Business & Marketing Transformation Lead EMEA, Volvo Cars No matter the climate, whether…

06.17.2020

Introducing the Nycer App for Datorama Marketplace

Since we introduced the Datorama Marketplace, we’ve been working with developers to launch innovative, custom apps that extend the power…

06.15.2020

Four Tips on How Blue Cross Blue Shield of Michigan Drives Efficiency with Marketing Analytics

These days, successful healthcare marketers need to combine their industry-specific requirements with an agile and digitally-focused mindset to navigate the…

05.27.2020

How to Effectively Measure Social Sentiment: Insights from GroupM Turkey

People are increasingly turning to their social media channels during this time of uncertainty. Whether they’re looking for news, entertainment,…

05.21.2020

How to use Datorama to Supercharge your Marketing Cloud Analytics (Part 2)

Once your Marketing Cloud data is ingested in Datorama, you are ready to begin measuring and analyzing your performance, and…

05.18.2020

How the7stars and Croud are using Marketing Intelligence to Navigate with Confidence

In these uncertain times, finding confidence in your marketing decision-making and strategy is paramount. Marketing agencies are at the forefront…

05.15.2020

Optimizing Marketing Campaigns & Aligning Teams Across the High Tech Industry

The high tech industry is known for being at the cutting edge of consumer trends, environmental changes, and innovation. With…