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8 Essential Organic Social KPIs for Your Social Media Dashboard

09.25.2017

Lucas Stewart

When it comes to social media results, a lot of people look at followers and stop there. But as the…

09.20.2017

Datorama Tips & Tricks: The Action Center

This post is part of our Tips & Tricks series, highlighting some of Datorama’s most interesting or useful features. This…

09.08.2017

New Release: Google My Business API Connector

Google My Business helps businesses manage how their organization appears in Google search results. It’s especially useful for managing multiple…

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09.06.2017

5 Questions with JC Goodrich, VP of Marketing at White Ops

Datorama sat down with JC Goodrich, VP Marketing of White Ops, the global leader in human verification technology. White Ops’…

09.05.2017

Artificial Intelligence and Marketing Converge in Analytics

At Datorama, we see firsthand the astronomical growth rate of tools and technology that marketers use. Our customers integrate an…

08.29.2017

New Release: Integral Ad Science (IAS) API Connector

Brands are increasingly demanding trust and transparency in digital advertising and ad verification has become an essential part of all…

08.28.2017

Datorama Added as LinkedIn Marketing Partner for Analytics

We're thrilled to be added to the list of official LinkedIn Marketing Partners, which is a community of LinkedIn-approved marketing…

08.23.2017

New Release: Hubspot Email Marketing Connector

Email marketing is a key digital touchpoint and one of the most effective channels in reaching consumers and driving responses.…

08.22.2017

Data Fusion Helps you Extend your Analysis

As a marketer, at any given moment you’re probably tracking numerous marketing channels, dimensions, and measurements through various data streams.…

08.17.2017

9 Ecommerce KPIs Every Retail Marketer Should Be Looking At

Today’s retail marketers are being asked to drive performance, impact, and customer loyalty across complex customer journeys and a web…

08.14.2017

New Release: Microsoft Azure Added as Deployment Option

We’re excited to announce the addition of Microsoft Azure as a deployment option for your Datorama instance. For those who…

08.10.2017

Data 101: What is Marketing Performance Management?

Marketing is changing. Even the number of marketing technologies available has compounded from 150 to over 5,000 since 2011. Meanwhile,…