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People are increasingly turning to their social media channels during this time of uncertainty. Whether they’re looking for news, entertainment,…

Once your Marketing Cloud data is ingested in Datorama, you are ready to begin measuring and analyzing your performance, and…

In these uncertain times, finding confidence in your marketing decision-making and strategy is paramount. Marketing agencies are at the forefront…

The high tech industry is known for being at the cutting edge of consumer trends, environmental changes, and innovation. With…

As a part of Salesforce Marketing Cloud, Datorama provides a one stop shop for a marketer’s Marketing Cloud reporting needs…

There is no doubt that we see cause and effect in marketing, after all, marketers are looking for consumers to…

As a comprehensive marketing service, Clue leverages automation, data science, and analytics to improve media performance on customer acquisition campaigns.…

From the emergence of streaming content and interactive video possibilities, to cord-cutting trends, on-demand expectations, the democratization of content creation,…

As the economic environment cycles between certainty and uncertainty, the role of the marketer changes with it: instead of running…

Like with most industries, Covid-19 is creating unprecedented upheaval in digital advertising. Brands are cutting budgets. Agencies are reevaluating strategies…

Today we announce our first class of Marketing Champions, individuals who have achieved expert-level product knowledge and serve as active…

We live in a data-driven world. And for marketers, data is an inherent part of their language– data is a…