Always On

The Datorama blog on recent marketing trends,
product updates, and industry thought leadership.

Demo

ANA Masters of B2B Marketing Talk: IBM and Datorama – Transforming Data & Analytics Into ROI at Scale

06.22.2018

Brindley Mize

At the 2018 ANA Masters of B2B Marketing Conference, held earlier this June in Chicago, IL, Datorama had the pleasure…

06.19.2018

Datorama Awarded Codie Award for Best Business Intelligence Tool & Platform

This past Tuesday, Datorama was happy to receive the 2018 SIIA Codie award for Best Business Intelligence Tool & Platform.…

06.14.2018

I-COM 2018: Pernod Ricard – Unlocking the Consumer Journey

Earlier in April, Datorama had the privilege of attending the i-COM 2018 Global Summit where we shared the stage with…

Subscribe to our newsletter:

06.13.2018

New Release: Datorama Data Canvas

Today we’re proud to announce the next generation for data visualization on our platform: Datorama Data Canvas. Now more than…

06.07.2018

The Value of Cross-Channel Measurement

Marketers are responsible for driving performance, impact, and growth with their data-driven decision making. With increasing access to a wider…

06.04.2018

How to Choose the Right Marketing Dashboard Software

As a marketer, it simply makes sense to visualize and interact with your data in a marketing dashboard. Having all…

06.01.2018

Top Trends in Advertising for 2018

Marketing’s connection to business growth is unfolding as a major trend in 2018. Shifts in consumer expectations are causing CMO’s…

05.24.2018

3 Marketing Dashboard Examples for your Paid Media Advertising

Having a single source of truth of all your advertising is an important first step to becoming data driven. With…

05.23.2018

Top Advertising KPIs for Your Paid Media Dashboard

Marketers don’t own a budget anymore, they own an outcome. That’s why as a marketer focused on digital media or…

05.15.2018

10 KPIs and Metrics for Your B2B CMO Marketing Dashboard

As a B2B CMO, you’re responsible for reporting your results to non-marketing audiences on a monthly, quarterly and often ad-hoc…

05.11.2018

Data 101: What is Data Preparation?

Data Preparation is the process of collecting, cleaning, and consolidating data in one centralized place for reporting, analytics and, strategic…

05.08.2018

May 2018 Release: Python Retrieval, Netbase & Gemius AdOcean API Connectors

This month's release features three ways that we're helping customers bring data into Datorama. Python Retrieval We now support Python,…